Struggling with Instagram?

I get it — learning a new platform can be overwhelming.

You probably heard you need an "author platform." Maybe you're on Facebook but Instagram seems too daunting and hard to understand.

I'm here to help. With this course, designed specifically for authors like you, you'll learn exactly how to start your account, build your profile and brand, and grow your following — giving you the tools to win on Instagram.

In the Instagram for Authors course, you'll learn:

✔ What to post and how often
✔ A fun way to plan your posts
✔ How to use all of Instagram’s many features to your best advantage
✔ How to personalize your Instagram strategy and get clear about your author brand
✔ Why you should use Instagram
✔ The right way to set up your Instagram account and profile
✔ How to get your first follower (if you haven't already!)
✔ How to set S.M.A.R.T. goals for your Instagram presence
✔ How to take and source beautiful photos for your feed
✔ Why videos are so important for engagement
✔ ...and more!

Seriously, this course is jam-packed with tutorials, videos, and text lessons that will get you up to speed no matter where you are in your social media journey. To start conquering Instagram and using it to your advantage as an author, sign up for the course today!

Included in the course:

  • Videos

    Nearly 3 hours of video content, including step-by-step tutorials

  • Printables

    7 printables and graphics to help enhance your learning

  • Modules

    5 modules to take you through best practices and features

Course curriculum

  • 1

    Welcome to the course!

    • A message from Melissa

    • How to use this course

    • Before we begin...

  • 2

    Module 1: Instagram 101

    • Lesson 1: Intro to Instagram 101

    • Lesson 2: What Instagram Is Used For

    • Lesson 3: Why You Should Use Instagram & How to Find Your Why

    • Lesson 4: What Instagram Offers

    • Module 1 Learning Check

  • 3

    Module 2: Getting Started

    • Lesson 1: Intro to Getting Started

    • Lesson 2: Pick a Username

    • Lesson 3: Create Your Profile

    • Lesson 4: Set Up Your Page the Right Way & Intro to Analytics

    • Lesson 5: Instagram Setup Checklist

    • Lesson 6: Get Your First Follower (How to Start Following)

    • Module 2 Learning Check

  • 4

    Module 3: Plan Your Content

    • Lesson 1: Intro to Plan Your Content

    • Lesson 2: How Often Should You Post?

    • Lesson 3: All About Branding: What Do You Want Your Profile to Be?

    • Lesson 4: How to Plan Your Posts (Planning Tools)

    • Lesson 5: Setting SMART Goals for Your Instagram Account

    • Lesson 6: Your Branding Clarity Exercise

    • Module 3 Learning Check

  • 5

    Module 4: Create Your Content

    • Lesson 1: Intro to Create Your Content

    • Lesson 2: Post Ideas

    • Lesson 3: All About Photos (Taking, Sourcing, Editing, and Storing)

    • Lesson 4: All About Videos (For Stories, Your Feed, or IGTV)

    • Lesson 5: Is Your New Best Friend

    • Module 4 Learning Check

  • 6

    Module 5: Post Your Content

    • Lesson 1: Intro to Post Your Content

    • Lesson 2: How to Post to Your Feed

    • Lesson 3: How to Post to Your Stories

    • Lesson 4: How to Post to IGTV

    • Module 5 Learning Check

  • 7

    Next steps

    • Congrats! Here's what's next...

    • More resources for you

    • Before you go...


Melissa Frey

Hello! I'm Melissa Frey and I offer writing advice and encouragement to indie authors just like you! As a self-published author, I've experienced the author life firsthand and know how challenging the journey can be. I'm grateful to be able to share my knowledge and experience with you in each of these Indie Author Learning trainings and resources.

What students are saying...

5 star rating

Great for authors who don't know how to use this platform

Merwin McCrady

I was one of those authors that didn't know if this platform was relevant for authors. I thought only Facebook and Twitter were best, but they're two platfor...

Read More

I was one of those authors that didn't know if this platform was relevant for authors. I thought only Facebook and Twitter were best, but they're two platforms I barely use anyway and I didnt have fun trying to learn how to use them. Instagram was a platform I had been using since 2018, before I even published a book, and liked that platform much better. Now that I realized the "bookish" community is huge on the platform, this course showed me how to really utilize it to grow my following and to strengthen my brand identity so I know how and what to post authentically.

Read Less


Are you ready to take your author career to the next level? Sign up below to get started!