Course curriculum

  • 01

    Welcome to the course!

    • A message from Melissa

    • How to use this course

    • Before we begin...

  • 02

    Module 1: Instagram 101

  • 03

    Module 2: Getting Started

    • Lesson 1: Intro to Getting Started

      FREE PREVIEW
    • Lesson 2: Pick a Username

    • Lesson 3: Create Your Profile

    • Lesson 4: Set Up Your Page the Right Way & Intro to Analytics

    • Lesson 5: Instagram Setup Checklist

    • Lesson 6: Get Your First Follower (How to Start Following)

    • Module 2 Learning Check

  • 04

    Module 3: Plan Your Content

    • Lesson 1: Intro to Plan Your Content

      FREE PREVIEW
    • Lesson 2: How Often Should You Post?

    • Lesson 3: All About Branding: What Do You Want Your Profile to Be?

    • Lesson 4: How to Plan Your Posts (Planning Tools)

    • Lesson 5: Setting SMART Goals for Your Instagram Account

    • Lesson 6: Your Branding Clarity Exercise

    • Module 3 Learning Check

  • 05

    Module 4: Create Your Content

    • Lesson 1: Intro to Create Your Content

      FREE PREVIEW
    • Lesson 2: Post Ideas

    • Lesson 3: All About Photos (Taking, Sourcing, Editing, and Storing)

    • Lesson 4: All About Videos (For Stories, Your Feed, or IGTV)

    • Lesson 5: Canva.com Is Your New Best Friend

    • Module 4 Learning Check

  • 06

    Module 5: Post Your Content

  • 07

    Next steps

    • Congrats! Here's what's next...

    • More resources for you

    • Before you go...

What others are saying...

Merwin McCrady

5 star rating

“I was one of those authors that didn't know if this platform was relevant for authors. I thought only Facebook and Twitter were best, but they're two platforms I barely use anyway and I didnt have fun trying to learn how to use them. Instagram was...”

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“I was one of those authors that didn't know if this platform was relevant for authors. I thought only Facebook and Twitter were best, but they're two platforms I barely use anyway and I didnt have fun trying to learn how to use them. Instagram was a platform I had been using since 2018, before I even published a book, and liked that platform much better. Now that I realized the "bookish" community is huge on the platform, this course showed me how to really utilize it to grow my following and to strengthen my brand identity so I know how and what to post authentically. ”

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